LYDA BEAUTY attends SHISEIDO make-up launch party in Los Angeles, CA

LYDA BEAUTY attends SHISEIDO make-up launch party in Los Angeles, CA

Quixote Studios, September 25, 2018


Dear fellow Lyda Beauties,

On Tuesday, September 25th Shiseido launched their first ever make-up line at Quixote Studios in Los Angeles, CA. Lyda Beauty had the distinct pleasure to join the event for the second part of the agenda after it commenced with a master class where Shiseido Global Color Artist, Patrick Ta, demonstrated the new Shiseido make-up line on model, Jordyn Woods. The line contained a wide range of colors and something for every shade. It was amazing to see how the brand brought along fellow make-up gurus such as Brittany Barragan, Gigi Gorgeous, Jen Chae and LaLa Milan to show their support.


 Lyda Beauty`s very own Lyda Fischer with social media and beauty influencer Patrick Starr (America´s Next Topmodel)
We were extremely excited to discover their make-up to be presented with four re-imagined texture- gels, inks, powders and dews and we also had the chance to test and play around with all of the new products and gain some exclusive insights into their first ever make-up line being presented through a black and red design representing its Asian origin just perfectly.
Later that evening, the cocktail event brought together Rumer Willis, Leven Rambin, Patrick Starr, AnnaLynne McCord and Lauren Bushnell with a private performance from BANKS. Lyda Beauty was honored to mingle alongside them and get a glimpse of the new line while sipping on some drinks, dancing to some urban beats bumping through the speakers via the event DJ.
Shiseido Brand Ambassador/Make-up Artist with Jordyn Woods (The Life of Kylie)
It´s always exciting to see peers, industry friends and family succeed and we are truly impressed with the work Shiseido continues to do. Shiseido was established in 1872 and we can only imagine what it took for the brand to sustain and build over centuries yet still never lost their originality, class and exclusivity.
We had a total blast at the Shiseido launch and we can´t wait to report from another beauty event soon coming to a city near you and give you the opportunity to follow our activities and update you with the newest events and launches.
Yours truly,
Lyda Beauty

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